Digital Engineering Leader | Web Platforms | E-Commerce Architecture | UX Performance
Strategic web engineering leader with 10+ years of experience delivering scalable, high-performance digital platforms across global e-commerce brands. Proven success leading platform migrations, optimizing site architecture and performance, and partnering with business stakeholders to translate objectives into technical roadmaps. Deep expertise in modern frontend ecosystems, PHP-based commerce platforms, and data-driven optimization, with hands-on leadership across cross-functional teams including UX, DevOps, and marketing. Passionate about building next-generation web experiences that improve customer engagement, search visibility, and operational efficiency.
Work Experience
Burton Snowboards & Anon Optics – Burlington, Vermont
April 2021 – Present - (REMOTE)
- Led large-scale migration from Salesforce Commerce Cloud to Shopify Plus across multiple global brands, ensuring scalability and minimal downtime.
- Own development and optimization of high-traffic e-commerce storefronts supporting major product launches and seasonal campaigns.
- Partner with UX/UI, marketing, and engineering stakeholders to deliver performance improvements and customer experience enhancements.
- Implement modern frontend architectures using Vue, React, and state management tools.
- Built internal administrative tooling, automation jobs, and service integrations to improve operational efficiency.
- Integrated payment systems, loyalty platforms, analytics tools, and marketing technologies to support business growth.
- Monitor site health, performance metrics, and release stability within Agile delivery cycles.
BORN Group – New York, New York
April 2020 – April 2021 - (REMOTE) Agency
- Delivered enterprise e-commerce solutions for global brands within Salesforce Commerce Cloud environments.
- Collaborated with technical leads and backend teams to design scalable architecture and integrations.
- Led customization of third-party modules and platform features across multi-brand deployments.
- Contributed to performance optimization, accessibility improvements, and code quality standards.
- Participated in Agile planning, estimation, and stakeholder reporting.
Pivot – Irvine, California
October 2019 – April 2020 - Agency
- Developed Shopify Plus storefronts and digital marketing experiences for multiple international brands.
- Customized themes, plugins, and integrations with enterprise systems such as NetSuite and marketing platforms.
- Delivered responsive, high-performance web experiences using modern JavaScript frameworks.
- Clients include: Olukai, Troy Lee Designs, Princess Polly, Beach Bunny Swimwear, Voluspa
Cleveland Golf / Srixon / XXIO – Huntington Beach, California
January 2013 – October 2019 - In-House
- Led development and maintenance of global brand websites and e-commerce experiences across multiple platforms including Demandware, Shopify, WordPress, and Magento integrations.
- Built custom CMS solutions and internal tools to improve content operations and team efficiency.
- Mentored junior developers and designers while establishing development standards and workflows.
- Delivered cost-saving technology solutions that reduced departmental expenses by tens of thousands annually.
- Implemented APIs, dealer locators, training modules, and marketing integrations supporting global operations.
